Music Production and Promotion Tips

How to Get on the Radio

Posted on | March 12, 2012 | No Comments

The Radio can still be an amazing promotional tool, whether regional, national or even student, many a musical movement has started with some Radio coverage. Here are my short, sweet and simple tips on how to get on the radio.

  • Find a contact. Don’t just send a random demo or spammy email. Find a contact at a radio station and physically contact them, send them a demo and follow it up with a phone call or email.
  • Send a Demo, physically (unless otherwise requested) send a well presented demo CD. It’s far less likely to get ignored if it’s a tangible item, it’s easier to put an email in the trash than a CD. As mentioned above, send it to a direct contact instead of a generic radio station.
  • Start at the bottom. As with most things in life, you’re not going to climb to the top quickly, try to get some coverage on local radio and student radio and work your way up, rest assured that if student communities start to talk about your music the big boys will start to take notice.
  • Stand out. I remember hearing an interview with Derek Sivers, founder of CD Baby, when he advised sending your demo in a way that stands out. A black envelope with a “top secret, do not open” sticker on the front did the job for his records. Of course that’s going to stand out amongst all the manilla envelopes begging for a chance.
  • Persevere. Keep trying, keep following up. Be reasonable, the last thing the guys at the station want is a pest, but try and keep a relationship with them, eventually they may be running a relevant feature or want to freshen up their playlists, you’ll get there.
  • Offer yourself. (Nothing dirty). Offer to do interviews on the air or to contribute in some other way, they’re more likely to get you involved if you can offer them a feature or something interesting.
  • Online. There are tons of online radio stations springing up all the time. Keep your finger on the pulse and get involved.

There we go folks, they are my simple tips to getting on the radio, if you have any more do drop us a line. I think the most important aspect (as with most of the industry) is perseverance. Keep going.


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