Zedara

Music Production and Promotion Tips

Is Myspace Dead?

Posted on | May 7, 2012 | No Comments

Once upon a time, Myspace was the go-to sharing site for the aspiring musician. The social network was perhaps the first big website for sharing information about your life, creating a profile online, and importantly for us muso’s, promoting music to the public. Every band going used to have a Myspace page, and I remember when every time I wanted to hear a new band I would look them up on Myspace. Not any more.

Now, we all know that Facebook is the king of social networks. There’s no denying it, it has completely monopolised and taken over, but one thing that still isn’t particularly strong within Zuckerberg’s empire is the resource for musicians. Music pages on FB are distinctly average and clunky to both use and navigate, so how come Myspace isn’t clinging on to its music sharing credentials and rebuilding a brand?

Myspace has been reported as having as many as 7,000,000 bands and artists using the site in the past. Yep, count the zeros. Seven Million. In spite of having had the full attention of all of these musicians, taking all of their details, and collecting more email addresses than there are bicycles in Beijing, Myspace’s traffic continues to plummet. Hypebot among others have reported Myspace’s traffic as falling by as much as 22% over periods of three months in the past, ¬†and traffic in 2011 and 12, and though we will never know their exact figures, their sale last year amounted to just $35 million. I say just because Facebook is valued at around 200 times that. Wow.

“You hereby grant to MySpace.com a non-exclusive, fully paid and royalty-free, worldwide license (with the right to sublicense through unlimited levels of sublicensees) to use, copy, modify, adapt, translate, publicly perform, publicly display, store, reproduce, transmit, and distribute such Content on and through the Services.” – The words that will no doubt haunt those who oversaw the decline of Myspace. Billy Bragg was the first big musician to point out the fact that this was in the agreement signed up to when creating an account. Ouch. Surely their greed in terms of taking the rights to music was a contributing factor. Myspace also came in for criticism from a number of parties and media sources about things such as security, reliability and censorship, is it any coincidence that their users faded away?

So what are the alternatives?

The reason Myspace still get new music uploaded every day is because of a lack of competition. As I have already mentioned, Facebook has not yet embraced its humongous traffic to gain a reputation in music, and other websites such as Reverb Nation just don’t possess the same clout as a huge social network, in spite of offering some amazing benefits for musicians. Soundcloud has been something of a revolution in music, and has a huge amount of users, but again I would argue that it does not integrate with the average music fan and listener in the same way something like Facebook could.

So, is Myspace Dead?

If you ask me, there is a huge gap in the market for something that can couple with Facebook in the same way that Spotify can. A market for a music social network is there (don’t worry, I’m already working on filling it some day), and a new social site is needed. They still spring up and get huge, just look at Pinterest, surely a music version is just around the corner. If you ask me, Myspace has already had its day in the sun, and wont regain popularity or reputation no matter how many Justin Timberlakes invest…

 

Dont just take my word for it, let me know your experiences with Myspace. Do you still use it to promote your music? Or to discover new artists? Leave me a comment or drop us an email.

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