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Music Production and Promotion Tips

Selling Music on Shopify

Posted on | March 2, 2012 | No Comments

If you haven’t at least heard of Shopify, I’m going to assume you’ve been living under some sort of rock for the last year or so. The hot startup is fast making a name for itself as being the market leader in empowering individuals to start an online shop and make money out of whatever it is that they produce. In your case, its music you produce. So I’m going to go through the pros and cons of selling music on Shopify, and how you can FINALLY make some cash out of your musical skills.

Firstly, the reason I recommend Shopify is that it is EASY. Really, it is. The guys that developed it have clearly put a hell of a lot of thought into the features that the average Joe user will be looking for. Easily add products (and variations of products such as CD or Download or T Shirt sizes), add images and descriptions, change the way your store looks with their ‘themes’, track stock and even enhance your store with a load of plugins or “apps” they provide to allow it to do exactly what you please. It really is the state-of-the-art way of selling.

Not only is Shopify great because it is easy to use, it is professional and trusted. People who look at your store will know that they can buy from it safely and securely, and will also trust it due to the way it is beautifully presented. The design makes it easier to sell your product by utilising the art of making things look pretty. Trust me, it works, just look at Apple’s website/product range.

Okay so it’s time to evaluate whether all this is going to work for you. It does cost money to use the service, but don’t let that put you off, the potential to make money is far greater than what it costs. In my belief, having an online store is an absolute must for any musician these days. If you’re independent and have a bit of a following, they will buy things, even if just to support your career and ambitions. If you’re a dab-hand at web design, then great, maybe you can do better than Shopify, but for most of us muso-types, it’s best to let somebody else handle this. Trust me, you won’t be able to do as good a job with some free web design software…

In my opinion, the way to make the best of Shopify is to not just sell your music via CDs and Downloads, but to sell merchandise and gig tickets too! Once you have the store the world really is your oyster, it will straight away have you thinking what you can do with it.

Still not sure? Well luckily for you, they offer a 30 day free trial. Woohoo. Click here and get building your store. You wont look back.

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