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Music Production and Promotion Tips

Should Musicians Blog?

Posted on | March 21, 2012 | No Comments

So you’re looking for fresh ways to promote your music and stay connected with your fans. Is blogging the answer?

In my belief, blogging is one of the best ways you can expand your fanbase online, but why? Well, for a kickoff, it keeps your fans in the loop. A blog is a great place to announce gigs and releases or new pieces of merchandise you have for sale. Regularly updating your blog can keep your music in the face of people who would otherwise forget. Here’s the scenario; somebody hears you supporting another band. They like your music, make a note of your name, check out your website and then forget you existed within a few weeks. Uh-oh. How does this sound, then? Somebody hears you supporting another band, googles you, finds your blog, FOLLOWS¬†you, and hears about it every time you do something new. Voila. A blog is a live alternative to a static site, and is designed to get people involved and participating.

Participation is the next big benefit of a blog. It allows you to run competitions, ask fans questions, ask for feedback and show them from an insider point of view exactly what it is to be a musician. People are keen to see what goes on behind the scenes and showing them what others wont could become a USP for your music.

Traffic isn’t easy to come by in cyberspace, but it is another benefit that google will probably index your blog. Let’s say you’ve blogged about a festival you’ve played at locally. Another festival may be looking for acts, and with the help of google search might well come across your blog. Another booking can’t be bad. People are always on the lookout for new music, too. Lets say somebody is searching for an English dance act. You fit the bill? With a bit of SEO knowledge (I know, boring), you might be able to match some of the searches for those terms. New fans!

What should you put on your musicians blog? Think about what you’d want to see. Nobody wants to know that your cornflakes were stale this morning, a blog post about it will benefit nobody. Write about the interesting aspects of your life. In the music industry, competitions will work well, tutorials work brilliantly, photos will be a hit, and a tour diary will go down a treat. Why not review other musicians who influence you? Run a remix competition, something that was popularised by Radiohead on their blog. A blog can open up a whole new dimension of participation and growth of your fanbase.

I hope this answers any questions you have. It’s pretty clear that I believe any musician looking to make a living should at least try their hand at blogging. If you have any more input or questions, leave me a comment. It’s good to hear from you.

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